NEWS3 May 2022

Adience expands into the UK

News People UK

UK – B2B market research agency Adience has opened a London office and hired James Keeling as a vice-president of the company.

Head shot of James Keeling-

Since its launch in June 2020, Adience is said to have developed a significant roster of B2B brands across the US, UK and Europe. The new office is designed to ensure it can better support its existing UK clients and enable further growth.

The agency has hired Keeling (pictured) to further support this growth. He brings 14 years of B2B research and consulting experience from his time working at award-winning agencies Circle Research, Savanta and BPRI.

“As Adience continues to grow its footprint in the UK, we are delighted to add such amazing talent to the team,” said managing director Chris Wells. “We’re no strangers to the UK market and are excited at the opportunity to work with new clients across the country.”