Adience appoints associate director

Watts, who is based in London, brings several years of B2B research and consulting experience from her time working at agencies Circle Research and Truth Consulting.

“I’m thrilled to welcome Sally to Adience,” said managing director Chris Wells. “Our recruitment strategy is to find smart people who couple research expertise with a deep understanding of B2B markets. This unique blend is central to our consultancy-style approach. Sally’s background in B2B research and consulting make her a perfect fit with the team.”  

Ex-Circle research director Wells launched the New York-based agency in June of last year.