NEWS21 June 2013
GERMANY — Mobile advertising analytics and tracking platform Adeven has raised $4.3m in series B funding.
Led by Capnamic, Iris Capital and Target Partners, the company said the funding would be used to improve its two products for app analytics, Adjust.io – which provides information on which referrals are leading to user acquisitions – and Apptrace which provides an overview of how rankings and prices have changed over time.
CEO and co-founder Christian Henschel said: “The mobile industry is continuing to show huge growth and so there is a greater need to make sense of this for developers, brands and agencies.”
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