NEWS8 May 2013

Added Value promotes Michels to global CEO

People UK

UK — Brand development and marketing insight consultancy Added Value has appointed Bart Michels as global CEO as of 1 July.

Currently managing director of the company’s UK office, Michels takes over from Janine Hawkins who is leaving the company.

Michels assumes responsibility for Added Value’s overall global business performance. He will report to Kantar CEO Eric Salama.

Prior to joining Added Value in 2003, Michels held a number of client-side roles in marketing and brand management at companies including GSK, Kellogg’s and Coca-Cola and latterly oversaw the brand merger between NTL, Cable & Wireless and Telewest.