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NEWS5 November 2015

Added Value promotes Dowling

News North America People

US — Strategic marketing insights consultancy Added Value has promoted Zoe Dowling to senior vice-president, global mobile capability leader.

In this role she will be head Added Value’s transformation to mobile data collection, driving awareness and best practices for mobile research. She also leads R&D for the North America business and participates in several Kantar-wide initiatives around web and mobile research. 

Dowling joined Added Value in 2007 working with the communications optimisation team.