ActiveGroup sees booming demand for video streaming amid volcano disruption

UK— Focus group video streaming firm ActiveGroup has seen its business take off while flights across Europe have been grounded because of the volcanic eruption in Iceland.

International business development head Dan Foreman claims the company’s phones have not stopped ringing since Friday, the day most of Europe’s airspace went into lockdown.

Business was at its peak on Monday and Tuesday of this week, said Foreman, “with twice as many bookings as we have had before”.

Foreman would not disclose exact numbers of bookings, but among the repeat customers were 10 “entirely new end-client businesses”, he said.

Demand is likely to ease in the next few days as flights resume across Europe, however Foreman believes business will remain buoyant amid a lingering sense of caution and concern over flight safety and the fear of new ash clouds.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

1 Comment

Eyjafjallajökull

It is great to see how how this site gets filled with yet more rubbish or should I assume the editorial department has been clouded in ashes?

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts