The professional services company is bringing its strategy, consulting, technology and operations units together with Accenture Song (formerly Accenture Interactive until 2022 ). 

Accenture Song’s businesses include London-based marketing group Unlimited, Bulgarian customer experience analytics company GemSeek and Sydney-headquartered market research agency Fiftyfive5.

Manish Sharma, Accenture’s current chief executive of the Americas, will lead the newly combined unit in the newly created role of chief services officer, with global chief operating officer John Walsh set to succeed Sharma in the Americas chief executive role.

Kate Hogan, chief operating officer of the Americas, will become global chief operating officer, succeeding Walsh.

The move to integrate the business units follows Accenture’s investment in synthetic audience startup Aaru earlier this year. Accenture is integrating Aaru’s model for the private sector into its AI products and services and said at the time that the platform would 'reinvent' how it designs products, services and marketing campaigns.

Within the new integrated business unit, effective from 1^st September, Jason Dess – current lead of CFO and enterprise value – will become group chief executive of consulting.

Song will be led by Ndidi Oteh, currently the division’s lead in the Americas, after the company announced last month that David Droga would step down.

Rajendra Prasad will lead technology. Prasad is currently Accenture’s chief information and asset engineering officer, and will become group chief executive – technology and chief technology officer. Prasad succeeds Karthik Narain, who is leaving the business.

Additionally, Muqsit Ashraf, group chief executive – strategy, will continue to lead strategy within the integrated unit, while Arundhati Chakraborty, group chief executive – operations, will continue to lead operations.

The company has also promoted Kate Clifford to global chief leadership and human resources officer, succeeding Angela Beatty, who is leaving the business.

Julie Sweet, chair and chief executive, Accenture, said: “Today, our clients need more value faster, and Accenture is their reinvention partner of choice.

“These changes to our growth model will allow us to deliver that value and continue to scale our business.”

Sweet added that the changes would help the company to be a “stronger engine of reinvention” that “more rapidly” delivers generative AI.  

Following the changes, Accenture will continue to manage its business through three geographic markets – the Americas, Emea (Europe, Middle East and Africa) and Asia Pacific – and go to market by industry.