Accenture buys Matter

Matter specialises in designing connected products and experiences and the acquisition supports Accenture Interactive’s design and innovation unit, Fjord, by adding physical product design skills.

Matter was founded in 2012 and is based in San Francisco. It is led by product and interaction designer, Max Burton, who contributed to the inception of Nike+ while at Nike’s Tech Lab and to MyMagic+ and the Disney Magic Band. Matter’s clients include Intel, Samsung and Sonus.

Baiju Shah, global co-lead, Fjord and managing director, Accenture Interactive, said: "As digital is increasingly embedded in the physical world, brands are coming to us to create connected experiences that capitalise on the potential of the union of digital and physical realms. Matter allows us to fully address our clients’ needs to connect their physical products and experiences with digital services, furthering our ambition to improve the full human experience with brands."

Fjord was bought by Accenture Interactive four years ago.