NEWS13 August 2019

Accenture Interactive buys Insitum

Latin America M&A News

US – Global professional services company, Accenture, has announced it is acquiring service design and strategic research firm, Insitum, for an undisclosed amount.


The deal is designed to boost the presence and leadership across Latin America of its design and innovation unit, Fjord, which it bought in 2013.

It will give Fjord a footprint in Argentina, Colombia, Mexico and Peru, and also strengthen its existing operations in Brazil.

This is the latest in a long line of acquisitions by Accenture Interactive which have included Kamarama, Storm Digital, Adaptly and Rothco. Over the past six years it has bought about 30 businesses.

Insitum is headquartered in Mexico City and was founded in 2003. It now employs more than 200 designers, researchers and strategists across Latin America, Europe and the US and specialises in combining design thinking methods with behavioural science, ethnographic research and business strategy.

Luis Arnal (pictured, far left), partner and CEO of Insitum, said: “Being part of Accenture Interactive will allow us to integrate our strategic innovation expertise with new technologies and capabilities to amplify the value we deliver to clients.”

Eduardo Bicudo, Latam lead, Accenture Interactive, added: “With Insitum, we will boost Accenture Interactive’s reach in the region and improve our Fjord design capability, which is a crucial component of our mission to deliver the best, most meaningful experiences to people.”