NEWS6 April 2020
US – Accenture has acquired Seattle-headquartered business-to-business marketing services agency Yesler for an undisclosed sum.
Founded in 2004, Yesler offers full-service digital marketing and managed services through its Yesler B2B segment, and staffing and consulting through the Projectline division.
The company also has offices in Portland, Philadelphia, London, Toronto and Singapore, and employs around 400 staff.
Accenture said the deal will expand its services in B2B marketing and strengthen areas including account-based marketing, customer advocacy and marketing automation. The terms of the transaction were not disclosed.
Brian Whipple, group chief executive for Accenture Interactive, said: “B2B marketers are seeking to leverage best practices from B2C while also addressing the specialised needs of B2B. The addition of Yesler allows us to enhance the complete set of B2B services we provide our clients – from strategy and creative to implementation and ongoing management.”
Related Articles
The world's leading job site for research and insight
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£22,000–£35,000 (depending on experience) + Benefits
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Resources Group
Research Executive – Research Consultancy – Corporate Comms and Strategy
£27,000–£32,000 + Benefits
Featured company
-
Town/Country: Bristol
Tel: 020 7138 3041
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Town/Country: London
Tel: +44 (0)20 7349 1190
B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are . . .
-
Town/Country: Aylesbury
Tel: +44 (0)7969 249175
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments