The extension into Seoul is part of the company’s ongoing strategy of regional expansion and will strengthen its client services.

Chang (pictured) was previously managing director at GfK  and has also held the same role at Synovate, as well as leading global expansions for several Korean multinationals including Samsung.

Adrian Chedore, chairman of ABN Impact, said: “The appointment and the launch of ABN Impact’s sixth office in Asia is crucial to its regional expansion strategy. Korea is a pivotal market in the research industry and Ms Chang’s appointment gives us the opportunity to deploy its pioneering approaches in Korea, across Asia and beyond.”