7-Eleven signs KSS Retail for in-store analytics
The convenience store chain will use KSS Retail’s PriceStrat and Heartbeat systems to conduct market-basket and affinity analytics to help drive more effective promotions.
KSS Retail’s technology also allows retailers to run ‘what if’ pricing scenarios to help them develop pricing decisions.
CEO Lance Jacobs said: ‘PriceStrat is the industry-leading tool for modelling retail pricing and promotions and will provide 7-Eleven with greater insight into how customers shop their stores.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments