NEWS28 June 2010

4th Screen Advertising rolls out mobile targeting tools

Data analytics Technology UK

UK — Mobile ad agency 4th Screen Advertising has launched a new platform to help advertisers better target their audience and keep track of engagement.

The new Engagement Platform consists of a suite of tools to help advertisers create rich-media ads for smartphones.

Also included in the package is an advanced data-mining service to offer real-time campaign planning and a set of tools for creating targeted campaigns based on audience profiles and locations.

Data to create these profiles is drawn from existing sources, such as stats from publishers, the firm said.

4th Screen Advertising managing director Mark Slade said: “The Engagement platform is all about developing unique concepts for each of our customers, be that a brand, publisher, high-end application or mobile service, so the interaction between the advert and consumer is engaging and relevant to the mobile experience.”