20|20 Research unveils digital collage tool

QualLage is available as both a basic tool — free to all researchers — and a premium version with enhancements that will be available to 20|20 Research clients.

“For years, researchers have asked us to develop a collaging tool that would add depth to qualitative group studies while being easy and inexpensive,” said Jim Bryson, CEO, 20|20 Research.

“The challenge was that most researchers were simply not willing to pay for it. But because of its value as a projective technique, we decided to develop a basic, cost-effective, digital collage program that would elevate the research effort while eliminating the need for cutting down all those trees.”