NEWS18 October 2016

20/20 Research acquires iModerate

M&A News North America

US – Market research technology and services company 20/20 Research has bought insights agency, iModerate for an undisclosed amount.

Jim Bryson_crop

The company said the acquisition was in line with its strategy to offer clients a broader suite of innovative research tools.

IModerate has built a reputation in online qualitative and its expertise will fit with 20/20’s QualBoard discussion and QualMeeting interview platforms.

Jim Bryson (pictured), president of 20/20 Research said: “IModerate has a strong brand and reputation within the research industry, so we are thrilled to partner with them.

“Twelve years ago they introduced the one-on-one online conversation as a complement to online surveys. They are known for building the right technology and processes to support this method of delivering quick and effective insights. But perhaps most importantly, both iModerate and 20|20 share a commitment to delivering exceptional client service.”

Jen Drolet, CEO of iModerate, added: “By joining with 20/20, we’ll be able to offer a broader spectrum of tools and services to help researchers better understand their consumers and brands, including the delivery of faster insights. The strength of our platforms and innovations, as well as our combined client-centric, consultative support make this partnership a true win-win for the industry.”