NEWS23 April 2012

20|20 president becomes marketing consultant

North America People

US— 20|20 Research president Steve Henke has left to launch a consulting firm that aims to work with research agencies to create and execute marketing and sales strategies.

Henke (pictured) has spent the past six years at 20|20 – the qualitative tools and services provider founded and headed by CEO Jim Bryson. Prior to that he was chief operating officer of the Aegis Marketing Group and founder of Marketing Mentor.

On leaving 20|20 to set up Harpeth Marketing, Henke said: “It gives me the opportunity to combine my industry experiences with a 25-year marketing and sales career.”

Bryson told Research that 20|20 would not be replacing Henke directly. Instead Bryson has assumed some of Henke’s marketing responsibilities while Bob Lunny has been hired as a senior vice president to lead business development efforts.