NEWS11 December 2012

100%Cotton hires Nelson as insight manager

People UK

UK — Brand insight and strategy consultancy 100%Cotton has hired Mike Nelson as insight manager, with a focus on helping the company develop its business in the building trade and home improvement sector.

Nelson previously worked at Smiths Medical, which is part of Smiths Group, a global technology company.

100%Cotton MD Jonathan Salisbury said: “Clients are increasingly asking us to deliver a complete brand programme from insight to strategy to marketing plans. With his strong commercial research experience and design background, Mike will strengthen our capability in this area.”

Agency clients include Kingfisher Group, Asda and The Walt Disney Corporation.