NEWS10 March 2016

Toluna adds PowerAttitudes to its QuickSurveys

News North America

US – Online research tech provider Toluna has added a cloud-based research tool, PowerAttitudes, to generate immediate consumer attitude insights, on its QuickSurveys DIY survey platform.

The company said the product will give users instant insights 10 times faster, at lower cost. Users enter their brand or product name, up to three competitors and product perceptions – in addition to 10 key attributes and use statements. They then select the target who they want to interview and launch their project.

Frederic-Charles Petit, CEO, Toluna, said: “Marketers need real-time insights to power expedited decision-making.  Survey research that once took weeks must now take hours.”