NEWS5 July 2016

Toluna modifies QuickSurveys

News North America

US – On-demand digital consumer insights company Toluna has added new features to its DIY survey platform, QuickSurveys.

The update includes: random assignment for concept testing without bias by randomly displaying text, videos, images and/or questions; and secure video hosting to safely upload video to surveys.

Phil Ahad (pictured), senior vice-president of digital products, Toluna, said: "Incorporating these features into the QuickSurveys platform is opening the door for users to easily conduct complex research within the platform that wasn’t easily achievable on a DIY tool.

"These updates are setting the stage for a multitude of fully-automated survey tools like PowerConcept, a concept testing platform coming this summer to QuickSurveys.”