FEATURE7 September 2020

Taking root

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Liam Kay

Europe Features Impact

Research prompted a change in how online flower company Bloom & Wild spoke to consumers in Germany and France. By Liam Kay

Whether it is for a special occasion or simply to brighten up a socially isolated household, people love receiving flowers – and, increasingly, they can be ordered online.

Bloom & Wild specialises in home flower deliveries and many of its products ...