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FEATURE30 November 2015

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Features Impact

Competition in the UK grocery market has never been so fierce. Asda’s senior director of insight and pricing, Liz Lamb, tells Bronwen Morgan how the supermarket intends to compete by keeping the customer at the heart of everything it does

After decades of growth, Britain’s top four supermarkets – Tesco, Sainsbury’s, Morrisons and Asda – have struggled in recent years to contain the threat of discount retailers Aldi and Lidl. Capitalising on consumers’ penny-pinching associated with the recession, the ...