FEATURE7 July 2023

Sam Grey – research hero

Features People

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Sam Grey has joined the cadre of Research Heroes 2023.


Sam Grey, MD, i-view London 

Growing up in a hotel business, having experienced hospitality at its core, it’s in Sam’s DNA to understand the true values of the industry. With 21 years of experience, she is the dynamic force behind i-view. A visionary leader who seamlessly blends creativity with strategic thinking. 

Sam was nominated because "our streamlined and diligent team is the result of Sam’s effective hiring of energized coordinators, reducing staff turnover and increasing motivation. Sam has always been focused on creating a friendlier and more dynamic working environment within the London space, reigniting team-building activities and organizing regular social events."

View the full list of Research Heroes 2023