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FEATURE2 October 2018

An honest opinion?

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Features Impact UK

Ratings for peer-to-peer companies are artificially inflated, a new paper argues, because people would rather not leave bad reviews. By Katie McQuater.

Ratings have become increasingly vital currency for helping us choose businesses or services and deciding how to spend our money. Review sites such as TripAdvisor have irrevocably altered the hotel and hospitality industries, for instance, ...