NEWS12 April 2018
UK – Russian media research company Mediascope has extended its partnership with market research technology company RealityMine for another three years.
Mediascope, formerly TNS Russia, has been using the company’s RealityMeter product for the past five years to measure Russian mobile consumption and inform its online measurement product WEB-Index.
RealityMine provides passive metering technology to collect consumer behavioural data across devices and operating systems.
Luke Biggins, senior director of business development at RealityMine, said: “We are proud to continue to support Mediascope’s online media measurement currency with mobile media usage data from both iOS and Android devices in the Russian Federation.”