Cunill joins from Cint, where he was managing director for Southern Europe and Latin America. He will be based in London.

Managing director of Lumi, Jon Fowler, said: “Daniel has an outstanding record in international sales from his time at Cint and I am delighted to welcome him to the senior team at Lumi. We are committed to hiring the market research industry’s best ambassadors for technological change as Lumi’s ever-improving stable of apps take real-time insight to the next level.”