NEWS5 March 2014
US — Decipher has announced that it is offering discounted pricing for clients fielding short, mobile-compatible surveys.
The new model, for users of the company’s research and reporting platform, Beacon, will see hosting fees lowered by 25% for surveys that contain 15 questions or fewer and are mobile-compatible.
“We’ve been a consistent voice in the industry about the need to change survey design for use on mobile devices,” said Kristin Luck, president of Decipher.
“One of those changes includes shorter questionnaires. We are committed to making mobile a core part our clients’ research outreach and it didn’t make sense to us to charge a standard hosting fee for a survey that we ourselves recommend be quite short.”
More information can be found here.