NEWS4 December 2012

Decipher adds features to Beacon MR tool

North America Technology

US — Decipher has added several new features to its Beacon market research platform, including an alternative question toolkit and a library of alternative questions.

The firm said that the new features will allow users to choose questions from Decipher’s library, or compose their own through the Alternative Question Toolkit.

Other new features will allow users to apply open source libraries to control interactivity and a configuration tool that incorporates built-in checks like error reporting and translation support.

Decipher CEO Jayme Plunkett (pictured) said: “The latest upgrades to Beacon are quite extensive and empowering for those seeking more engaging surveys and device optimised solutions.”