NEWS5 December 2013
US — In-store analytics company RetailNext has announced that it has acquired Nearbuy systems, a provider of location-based Wi-Fi analytics.
Nearbuy uses a retailer’s existing Wi-Fi infrastructure “to engage valuable omnichannel shoppers with opt-in guest Wi-Fi, create a single view of customer behaviour channels, and influence purchases while they are in the store through personalised campaigns.” The company is based in California.
“We are thrilled to join the RetailNext team where we can contribute to building the most advanced in-store analytics platform for retailers around the world,” said Bryan Wargo, CEO of Nearbuy Systems.
“We are confident that with the combination of top-tier talent and the common drive for innovation, we have the opportunity to continue developing cutting-edge technology that will enable retailers to gain unprecedented insights into their stores.”