The AOL Network division said it would use comScore’s validated Campaign Essentials (vCE) to deliver audience verification, brand safety and ad viewability while also offering in-flight campaign reporting and daily alerting for campaign management.

AOL Networks International SVP René Rechtman said: “The detailed insights that vCE provides are key to providing our clients with a holistic view of their digital campaign performance, and the opportunity to optimise campaigns in-flight allows us to provide advertisers with the biggest return on their digital investments.”