Rentrak to provide measurement for millennials’ TV channel
Pivot is focused on entertaining content through a mix of original series, acquired programming and TV premieres of films and documentaries and the network will use Rentrak’s TV measurement for audience and advertising research.
“The insight and intelligence that Rentrak provides will be an essential source of information and analysis as we work to create a unique TV experience tailored to millennials,” said Pivot’s SVP of research & insights Karen Ramspacher.
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