Kantar combines digital insights providers
Kantar said Dynamic Logic and Compete had been bought together to strengthen the group’s digital capabilities with the aim of delivering the best in class ROI and effectiveness solutions to clients.
In addition, Compete will continue to work with other Kantar units, including Kantar Media to incorporate digital behavioural insights with surveys and holistic cross-media and cross-channel research solutions.
“By combining Dynamic Logic’s digital and cross-media marketing effectiveness offer with Compete’s vast behavioural data and analytic capability, we will be able to deliver best in class effectiveness and ROI solutions. And we will continue to expand and incorporate Compete’s digital intelligence capabilities in an ever growing suite of effectiveness and path to purchase offers delivered by them and other Kantar companies,” said Eric Salama, Kantar CEO (pictured).
Scott Ernst, president of Compete, will become president of Millward Brown Digital, reporting to Mary Ann Packo, CEO, Millward Brown North America.
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