Volume said that it chose EasyInsites for its panel and online expertise combined with its client servicing and attention to detail and the partnership follows the expansion of Volume’s Technology Centre based in Colombo, Sri Lanka in March – the company’s first regional hub outside of the UK.

Amanda Phillips, managing director & head of strategy at Volume said: “As the world becomes more connected, industry ‘noise’ continues to increase and so it is more and more crucial for brands to find a way to stand out from the crowd with a credible proposition. To do that requires better, more innovative insights to improve outreach and deepen relationships; seeking to understand the human and not just the customer.”