Zach joins the innovation and forecasting arm of Ipsos from Kraft Foods/Mondelez where he was section manager, global consumer science for chocolate and coffee. At Ipsos he will report to David Lansanah, global managing director of product testing, and Lee Markowitz, global chief research officer for Ipsos InnoQuest.

InnoQuest global CEO Lauren Demar said: “With decades of clientside experience on his side, we are confident that Josef will be instrumental in developing new tools and approaches at Ipsos, especially in the areas of early stage product testing and sensory testing.”