NEWS4 March 2014

Ipsos introduces ‘overnight’ research

News North America

US — Ipsos InnoQuest has introduced a new quantitative product that claims to deliver feedback in 18 hours.

Overnight is designed to test ideas with a representative sample “in the context of a client workshop or as a last minute idea screening”.

It is currently available in six countries: France, Germany, Italy, Spain, the UK and the US.

“Innovation is all around us and its pace is accelerating,” said Paul Crowe, senior vice president with Ipsos InnoQuest in the US.

“But that means there’s less time for trial and error. That’s why we’re developing new solutions to help marketers test ideas and get to market sooner.”

More information can be found here.