NEWS4 March 2014
US — Ipsos InnoQuest has introduced a new quantitative product that claims to deliver feedback in 18 hours.
Overnight is designed to test ideas with a representative sample “in the context of a client workshop or as a last minute idea screening”.
It is currently available in six countries: France, Germany, Italy, Spain, the UK and the US.
“Innovation is all around us and its pace is accelerating,” said Paul Crowe, senior vice president with Ipsos InnoQuest in the US.
“But that means there’s less time for trial and error. That’s why we’re developing new solutions to help marketers test ideas and get to market sooner.”
More information can be found here.
The world's leading job site for research and insight
Resources Group
Research Manager – Clientside Charity Sector
£38–40,000 + 30 days holiday + good benefits
Resources Group
Data Analyst – Specialist Market Research Group
To £35,000
Resources Group
Research Exec / Junior Consultant – Social Research and Consulting
Up to £30,000 + Benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
© Copyright 2023 Research Live
0 Comments