Technology Archive

Feature9 October 2024

Treading the line: Should MRX companies work with controversial clients?

Liam Kay-McClean

There are countless grey areas in what businesses could be considered immoral and which pass the ethics test. How do you navigate working with controversial clients or sectors?

News8 October 2024

Former Bumble research director joins The Forge

London and Amsterdam-based strategy consultancy The Forge has appointed Angelica Quintero-Serrano as director in its analytics practice.

News7 October 2024

Nudging in the right direction: Insight from the Behavioural Science Summit

Liam Kay-McClean

Communicating with cancer patients at diagnosis and encouraging smokers to eschew littering were key takeaways from the recent MRS Behavioural Science Summit.

News30 September 2024

UserTesting hires CSO

Insights software-as-a-service business UserTesting has appointed Baran Erkel as chief strategy officer.

Feature30 September 2024

Seeing different realities: Making research accessible

Katie McQuater

A study on designing accessible research for Meta’s virtual reality team showed how progress, not perfection, can make a difference.

News26 September 2024

Problematic social media use increases among adolescents

There has been a rise in ‘problematic’ social media use among young people across Europe, Central Asia and Canada, according to a report from the Health Behaviour in School-aged Children (HSBC) study.

News26 September 2024

Language research project ceases as generative AI has ‘polluted the data’

Katie McQuater

An open-source project looking up the frequency of words online to analyse language popularity will no longer be updated, as its creator says generative artificial intelligence has ‘polluted’ the data.

Feature24 September 2024

Stephan Gans, PepsiCo & Ryan Barry, Zappi: Tech alone isn't enough to be insight-led

Katie McQuater

PepsiCo has worked with Zappi for years to digitise its approach to consumer insights. Research Live speaks to PepsiCo’s Stephan Gans and Zappi’s Ryan Barry to discuss insights maturity and why people are key to organisations becoming more consumer-centric.

Opinion4 September 2024

Very demure: Why brands should pursue meaning over meme-ing

Annie Auerbach

From ‘demure’ to ‘brat summer', navigating the latest internet crazes can feel like wading through endless word salad, but do brands actually need to join in? Annie Auerbach and Adam Chmielowski explore how to pursue meaning, not meme-ing.

News3 September 2024

MRS publishes neurodiversity and metaverse guidance

MRS has issued guidance on neurodiversity for researchers and developed a best practice guide for data collection in the metaverse.