News

Why effective advertising and inclusive hiring go hand in hand

Truly representative marketing is not just the right thing to do, it also makes commercial sense. But bringing it about in a way that rings true is harder than it looks – and often starts with recruitment, not advertising.

Jo Bowman

News

2040 vision – young researchers predict the future

The world of the future may be one of robots, automation and even microchips in people’s brains. So where does that leave market research? Five of the brightest researchers of today present their vision of 2040.

Jo Bowman