VIDEO8 February 2016

Ipsos MORI’s Ben Page on media convergence and the resilience of postal surveys

Data analytics Media Public Sector Trends UK Video

A series of interviews with industry leaders continues with Ipsos MORI’s chief executive Ben Page. Interview by Bronwen Morgan

Talking to Research-live, Ben Page discusses – among other topics – media convergence, our tendency to overestimate short-term change, and why big data is like teenage sex.