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OPINION30 May 2018

View from Silicon Valley

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Behavioural economics Impact Opinion

Thinking of research in terms of the ‘jobs to be done’ mental model could help researchers differentiate themselves from the competition, says Matt Taylor, in the latest instalment of his View from Silicon Valley series.

You can’t spend more than a few weeks in the Bay Area of San Francisco without hearing the phrase ‘mental model’ being thrown around. You’ll find countless articles on LinkedIn and in the tech press telling you how ...