OPINION6 January 2020

Time for a story?

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B2B Data analytics Impact Opinion Trends UK

In his latest column for Impact, James Oates, UK analytics director at Nielsen, discusses the importance of finding the story in the data.

I regularly meet my customers to discuss how data and analytics is supporting their business needs. Among the general challenges that always come up, there is a constant theme running through the meetings: a lack of time. A lack ...