OPINION11 January 2016

All change

Opinion UK

Research Live has a new look, we hope you'll like it. By Jane Bainbridge

Hello, happy 2016 and welcome. You may have noticed things have changed a bit around here.

For months, we’ve all been working very hard on our new look Research Live. It’s involved many meetings, detailed planning, copious cups of coffee, a few choice swear words and a lot of fun.

It was definitely time for a change, to allow us to do justice to the quality content from our editorial team, industry contributors and also from our sister title, IMPACT magazine.

Indeed now, all of the content that goes into IMPACT will be shared online; from our long-read special reports, in-depth interviews with leading client-side marketing and insight professionals, to think pieces and science and technology articles.

It has been particularly good timing as today is the first instalment of our celebration of 70 years of market research, where some of the most influential names in the industry discuss the game-changing moments of the previous seven decades, kicking off with Adam Phillips, managing director of Real Research, and the birth of sentiment analysis. This content is free to anyone who registers on Research Live.

As well as providing a digital platform for IMPACT’s editorial content, Research Live has been updated to make it more responsive for mobile and tablet users.

Our regular news, features and blogs will continue to be shared on the site but we are also introducing some new items. Not least our video interviews – the first of which is Bronwen Morgan’s interview with YouGov co-founder and CEO Stephan Shakespeare where he talks about the growth of data budgets and shares his thoughts on where the pollsters went wrong, among other things.

We hope you will enjoy the site, do let us know what you think.