OPINION13 April 2018

A valuable review – why employers should care about Glassdoor

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Sinead Hasson

Impact Opinion People Technology UK

Review sites such as Glassdoor are becoming an increasingly important consideration for job candidates. Sinead Hasson outlines the role employee research can play in creating an environment where colleagues feel their opinion is valued.

Hand pointing towards five gold stars

It seems that we trust each other most – certainly when it comes to booking a holiday, restaurant or day trip, when we often refer to TripAdvisor. In fact, lots of us are TripAdvisor reviewers and we like earning badges for useful reviews (well, I do at least). That is the world in which we live, and sites such as Glassdoor, which reviews companies and their management, serve the same purpose.

We have recently had a number of candidates refuse to go for interview or accept job offers with companies that have poor Glassdoor reviews, so I thought it might be worth a mention in this column. 

As recruiters/employers in this sector, we can point out that most of the reviewers are in the US, or that they are old reviews, but it doesn’t matter – the Google footprint of that employer brand is there, online. Unlike TripAdvisor, these are more often negative.

Glassdoor isn’t ...