NEWS7 October 2015

ZenithOptimedia acquires FirstClick

Asia Pacific M&A News

FRANCE — Publicis-owned media agency ZenithOptimedia has bought Australian performance marketing agency, FirstClick Consulting.

FirstClick will become part of Performics Worldwide, ZenithOptimedia’s global performance marketing network. The agency will rebrand to Performics Australia and will retain its current management team, led by CEO Grace Chu, who will join the Performics global executive leadership team.

Founded in 2005 with its headquarters in Sydney, FirstClick provides clients across Australia with digital performance marketing services including search engine marketing, search engine optimisation, programmatic buying, social marketing, marketing analytics and conversion rate optimisation.

Investing in performance marketing solutions has been part of ZenithOptimedia’s growth strategy.