NEWS2 November 2016

Zenith International rebrands


UK – Food and drink consultancy Zenith International has rebranded to Zenith Global with a new overarching logo and separate ones for its four departments.

Soft drinks_crop

The rebrand comes as Zenith celebrates 25 years in business and incorporates the strapline ‘global food and drink experts’.

Four separate logos and colour schemes have been created for its divisions: Zenith Insight – market data, trends and analysis; Zenith Advisory – strategic, commercial, market entry and distribution; Zenith Technical – production feasibility, operational efficiency, product formulation, water resource and environmental support; and Zenith Live! – news services, conferences and events.

Richard Hall, founder and chairman said: “This not only emphasises our genuinely global reach – we have locally based associates in 70 different countries. It is also shorter and simpler.” 

The design was created by the Honey agency.