ZappiStore’s France and Germany expansion
ZappiStore allows visitors to select what they want to test and to choose their audience (based on number of people, geographic location, age, gender and other variables). The creative being tested then needs to be uploaded before a pre-defined survey is sent to respondents.
The site was the brainchild of Spring Research’s Stephen Phillips and the Insight Innovation award, at the inaugural Insight Innovation Exchange LatAm this year in Brazil, beating 40 other entries to the $20,000 prize fund.
The company said that demand from clients such as Coke, Zurich Insurance, Jaguar Landrover, LG, Ogilvy and Publicis had pushed ZappiStore into Germany and France much quicker than originally expected.
Phillips said: “We have European and global clients looking for multi-country research. Now we can deliver them an ad or new product test in the three key European countries in under a day for less than £5,000 and that is pretty compelling to our clients”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments