Toll, who will be senior vice-president for sales and marketing in Asia and the Pacific, was previously a director for Lightspeed GMI.

In addition, Eileen Rozic has joined as vice-president sales for the West Coast North America, and will be based in Portland, Oregon.

ZappiStore CEO, Steve Phillips, said: “What we are witnessing is a global trend, a hunger for people to understand the mind-set of the consumer, their thoughts, feelings, their likes and dislikes, where they are today and not where they were two months ago. Companies need the consumer insights function to act at the speed of their consumers, who exist in a fast paced and technologically centric world.”