NEWS2 December 2015

ZappiStore adds Commspoint Express to its line-up


UK — Online research company Zappistore has added marketing planning solution provider Pointlogic’s Commspoint Express to its online market place.

Commspoint Express can be used in communications planning and brand strategy workshops and allows brands and their agencies to learn which communication and media touchpoints are most effective for a category. It covers a choice of almost 200 product categories and covers the top 40 category-specific paid, owned and earned media channels.

The application is currently available in the UK, US, Australia, Canada, Ireland and Singapore, and the company plans to expand to other markets as client demand dictates.

Commspoint Express can be ordered self-serve via

Pointlogic headquarters are in Rotterdam, The Netherlands with additional offices in New York, Sao Paulo, London and Singapore.