NEWS22 September 2022

Zappi hires Sinead Jefferies

News People UK

UK – Sinead Jefferies, chair of the Market Research Society’s (MRS’s) main board, has joined consumer insights business Zappi as senior vice-president of customer transformation.

Sinead Jefferies

Jefferies (pictured) was previously working for her own training and consulting business Vela, and has previously worked for organisations including the London Underground, Royal Mail and the Post Office.

In addition, Jefferies has led MRS’s main board since April 2022.

In her new role, Jefferies will lead Zappi’s customer transformation team, which helps clients get value from data collected from the Zappi platform.

Julio Franco, chief customer officer at Zappi, said: “We are laser-focused on making it easy for creators to get better answers using our platform, but that can’t come without some behaviour change; businesses need to operate differently to be successful in today’s world.

“Sinead will play a critical role on this front, helping enterprises unleash the power of our data capabilities to power creators within their organisations with the data they need to inspire and validate their innovation and advertising decisions.”