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NEWS4 July 2017

Zapper partners with NFRN for digital loyalty card

Mobile News Retail UK

UK – Zapper has joined forces with the National Federation of Retail Newsagents (NFRN) on a mobile-based loyalty card.

Zapper launched its mobile payment and loyalty system into convenience retail stores in December 2016. Shoppers can open the app and then scan a QR code at the till to pay, update their loyalty card and redeem any vouchers.

Shoppers can also instantly rate their in-store experience to give retailers data and insight.

Margaret McCloskey, head of operations at NFRN said: "Our members are really excited about Zapper's cost-effective platform to help them stand out in a competitive market. This will enable independent retailers to offer digital loyalty cards, send targeted in-app promotions and accept mobile payments​.

"Never before have independent retailers been able to do this, as well as, track their users' purchase habits and create targeted marketing campaigns via the app to help grow their profitability." 

NFRN represents 15,000 independent retailers in the UK and Republic of Ireland.

@RESEARCH LIVE

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