NEWS3 July 2014

Yvonne Taylor in lead role at product perceptions

News People UK

UK — Following her MBO of the food and drink specialist research agency, product perceptions, Yvonne Taylor has moved into the managing director role.

The MBO was finalised on 30th June. The founders and previous owners — Dominic Buck and Keith Greenhoff — retain a financial interest in the business and will continue to work as consultants for the agency as well as maintaining high level involvement with clients. 

Taylor joined product perceptions in 2007 as business development director with a seat on the Board.

Buck and Greenhoff have also set up a new business Sensometrica providing additional and complementary sensometric support to FMCG clients.