Yvonne Taylor in lead role at product perceptions
The MBO was finalised on 30th June. The founders and previous owners — Dominic Buck and Keith Greenhoff — retain a financial interest in the business and will continue to work as consultants for the agency as well as maintaining high level involvement with clients.
Taylor joined product perceptions in 2007 as business development director with a seat on the Board.
Buck and Greenhoff have also set up a new business Sensometrica providing additional and complementary sensometric support to FMCG clients.
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