NEWS1 April 2015

Product perceptions rebrands

News UK

UK — Consumer and sensory research agency, product perceptions, has changed its name to PPL Insights.

The rebrand follows an MBO in June 20014 when Yvonne Taylor (pictured) took over as managing director.

The company said the new name was designed to reflect the wider scope of services it was offering clients in both the UK and Internationally. It would also provide a communication hub for its strategy of continued innovation and growth.

Its website as has been redesigned to incorporate the new brand identity.